They do different jobs. DoorDash brings you new orders but takes 15–30% commission and owns the customer. Your own website keeps the full margin and the relationship. The smart play is both — use delivery apps for discovery, and drive your regulars to order direct on your site.
On a $40 order, a 25% delivery-app commission is $10 gone — every single time. For a repeat customer who orders twice a month, that's hundreds of dollars a year you're handing to the app instead of keeping. Delivery apps are worth it to reach new people, but they're an expensive way to serve customers who already know you.
This is the part that matters most. When someone orders through DoorDash, DoorDash owns that relationship — the data, the marketing, the "recommended nearby" spot. When they order on your website, you own it: their info, their loyalty, and the ability to bring them back without paying a middleman. Renting customers vs. owning them.
A restaurant with only DoorDash is renting its whole customer base. A restaurant with a strong website plus delivery reach keeps the margin, the data, and the loyalty. That's the difference between surviving and building something.
We'll build your restaurant a site with direct online ordering — free to start. Keep the margin, keep the customer.